First let me preface this by saying that although I have made the rounds through many recording programs, I have always had my hand in Pro Tools in one form or another clear back to Sound Designer days. I even remember Masterlist CD! So, I’m not really a new comer when it come to dealing with Pro Tools, it was just never my first choice to work with. Now all that has changed.
I believe that Avid really has change their attitude toward the Pro Tools customers. They’re listening and implementing many features requested by users and are working on a lot more. They’ve freed Pro Tools from being locked to Avid hardware. They now offer all features across both HD and standard programs. Many more changes done all within a little over a year, and now we have Pro Tools 10 that has added a new mix engine and even more features plus, preparing us for 11 and that will be a true game changer.
I admit I was pretty much turned off by Pro Tools because they were dumbing down the trade…I mean they were selling gear in Toys R Us for crying out loud. But that has changed as well. It looks to me like Avid is refocusing on the Professional Studio market again instead of toy stores.
With all of the changes Avid has taken Pro Tools through within the last 15 months, I’ve now completely gone Avid in all my Pro Audio work and use Pro Tools now almost exclusively.
So with all that being said, here are some of my thoughts on Pro Tools 10.
CLIP GAIN.
There are a lot of people saying Pro Tools clip gain is amazing followed quickly by others stating that DAWs have had it for years. Samplitude, Nuendo, Reaper are just a few that have already implemented Clip Gain in one form or another.
What makes Pro Tools clip gain amazing is that Avid never just copies a feature, they take it to another level. Other DAWs gain the whole clip, in Pro Tools you can draw whatever type of gain you want meaning the gain can change up down all around within the clip. Then if you like, you can actually convert it to automation. Pretty cool stuff.
AVID CHANNEL STRIP
When I heard that Avid had purchased Euphonix, I new that good things were in store and not just in the realm of Eucon control either.
The first of what I hope to be many integrations of Euphonix technology is the Avid channel strip, based on the Euphonix S5.

The channel strip in is well worth the update price for that alone. It's very musical and a breeze to use. Love that there is a polarity reverse on it as well as gain. The compression not only sounds nice and smooth, but it's the first GUI that's actually made sense visually to me. The EQ is musical without being bitey on the highs. It's nice that you can also arrange the modules of the plugin to pretty much any arrangement you want. I know it's Euphonix technology, but Avid did a great job porting it into a plugin. This is my new go to, unless I'm looking for something very colored. With the new channel strip, I feel like I have something better than any SSL emulation out there.
These are just a couple thoughts, I’ll have more. But I want to end by saying that with all these changes, Avid has really boosted my confidence in their product and I’m looking forward to what’s coming next.