I really wanted to hate it…I really tried but failed. I think .
Waves recently updated the Mercury bundle and this gave me the chance to try the new “Chris-Lord Alge Signature Bundle”. They’re plugins that are supposed to give you instant sounds from the super star engineers. Just apply signal, tweak a few setting and PRESTO! Instant Grammy. No skill set needed. You don’t even need to know what frequency or compressor settings are. You just move the sliders until you get the sound you want. Took me all of 15 seconds. And it sounded good. Really good.

I come from a era when we would take a really long time perfecting our craft. Painstakingly tweaking settings, A/Bing…obsessing. I have a friend that spends literally hours on his drum sounds. 15 seconds! Poof! Killer drums.
Should I be angry about this?
On one hand, it sure saved me a lot of time. But on the other hand, why do I feel like all of my years spent training and perfecting my skills are only worth the price of a plugin now?
Is this devaluing the mix engineer? Why would someone hire me for my skills when they can “hire” CLA as a plugin? Maybe these type of plugins should only be made available to proven audio engineers? Then we can use them as time savers, or on the budget deals we give from time to time.
Am I angry? Heck yes. Am I going to use it? Heck yes! But I ain’t tellin’ nobody.